Our Story

About Ivory Cradle

Nurturing families from the very beginning, with compassionate, knowledgeable, and personalized newborn and postpartum support.

How Ivory Cradle Began

Ivory Cradle began with two newborn care specialists who have been caring for newborns and supporting families since 2018. Working directly with parents during those early days and nights, they learned firsthand what families truly need: rest, reassurance, knowledgeable support, and someone they can trust in their home.

They also saw how hard that support can be to find. Families need an easier, more trustworthy way to find newborn and postpartum care from professionals whose experience and qualifications they can review. That’s why Ivory Cradle was created.

One of our founders is also a mother, so Ivory Cradle is shaped by both professional newborn care experience and a personal understanding of parenthood. Every baby is different, every family has its own rhythm, and every parent deserves to feel supported, not judged.

Our Mission

Our mission is to help families feel supported, informed, confident, and cared for during the newborn and postpartum period, by making it easier to find care professionals they can trust.

Supported

Throughout the newborn and postpartum stage

Informed

With clear, practical guidance you can use

Confident

In caring for and understanding your baby

Cared For

Throughout postpartum recovery and adjustment

Our Values

The principles behind how we support babies, parents, and postpartum families.

Compassion

We care for babies and parents with warmth, patience, and understanding during one of life’s biggest transitions.

Reliability

Families can count on consistent, professional support when they need rest, guidance, and reassurance most, day or night.

Respect

We honor each family’s parenting choices, feeding plans, routines, culture, and goals while providing informed newborn care.

Excellence

We hold ourselves to high standards of safe, knowledgeable newborn care and keep improving how we support families.

Our Journey

Growing From Passion to Purpose

Our story is grounded in real experience and genuine care for families during the newborn stage.

01

2018: Where It Began

Two newborn care specialists began supporting families and caring for newborns.

02

Years of Hands-On Experience

Through working directly with families, they learned firsthand what new parents need during the newborn stage.

03

Ivory Cradle Was Born

That experience inspired a platform designed to help more families find newborn and postpartum care.

04

Today

Ivory Cradle is building a better way for families to connect with care professionals they can trust.

Why Ivory Cradle

Why Families Can Feel Confident

Experienced Newborn & Postpartum Care

Rooted in years of hands-on newborn care

Profiles You Can Review

Experience, qualifications, and rates before you choose

Safety-Focused Care

Safe newborn sleep and a calm environment

Personalized Family Support

Care shaped around your family’s needs

Family-Centered Approach

Your values and goals matter

Flexible Care Options

Daytime, overnight, or 24 hour support